Evolution of video gaming and computer networking Research Paper

Evolution of video gaming and computer networking - Research Paper Example This happened because terminals were able to connect to their host computers through a leased telephone line or dial up. Due to the increased remote access, scientists created â€Å"host based† games wherein users connected to a central computer through a remote system played singly. Soon after, there came multiplayer games. In 1967, a Sanders Associate by the name Ralph Baer put into writing the first video game called â€Å"Chase† that played on a television set (Allen & Denton, 2010). As time went by, computer-networking technology started maturing as in the 1970s, there were introductions of packet based computer technology. As such, in 1971, Nolan Bushnell in association with Ted Danby came up with the first arcade game, which was a Computer Space game and based on Space War earlier created by Steve Russell. A year later, (1972) Nolan Bushnell and his associate completed the creation of the arcade game Pong with the support of Al Alcorn and started the Atari Comput ers the same year (Jason, 2004). The first operators of the arcade included Larry Kerecman. In his memoirs, Larry wrote that, the brilliance and the most astonishing fact about the arcade game was that Nolan and the Company took what Russell programmed in his game Space War and transformed it into a much simpler version of the game without gravity by use of hard-wired logic circuits (Wallace, 2007). Ideally, the circuits printed on the boards of these games composed of electronics that used integrated circuits commonly referred to as â€Å"small scale integrated circuits†. Creation of Ethernet Years between 1973 and 1975 witnessed, the creation of Xerox PARC developed on a Local Area Network that based on Ethernet hence allowed the creation of Local Area Networks founded on... Currently, there are considerable eight generations of video game consoles whereby the sixth, the seventh, and the eighth are as of today ongoing. The history of human-computer interaction has its beginnings written in the 1950s. In the year 1952, S. Douglas acquired his PhD degree at the Cambridge University and wrote a book on Human-Computer interaction. The first version of graphical computer game that Douglas created was the Tic Tack Toe. He programmed the game on an EDSAC vacuum tube computer that contained a cathode ray tube display. In the midst of 1980s, video games evolution bred systemic characteristics, which led to the release of video games such as Battle Zone, Bards Tale, and Zork. The 1990s was video computer’s golden age as it gave birth to a huge number of game publishers and developers such as Electronic Arts, Activism, id Software and Blizzard. From a graphics and design point of imaging, the evolution of video games was great and continues to be greater. Today there is up to the eight generation of video games and computer networking. The latest generations of consoles has seen online gaming rise to prominence with the introduction of mobile games that made it possible for gamers to access video games anywhere anytime just by touching a button. As the motion control revolutionized game play, Nintendo capitalized on casual gaming and as time went by, cloud computing came to video gaming. Technology made it clear that people could play without controllers on November 4 2010 with the release of Kinect in the Northern America. After the release of play station Vita, Nintendo released an official statement that announced a system aimed at succeeding Wii called project cafà ©.

Reflective Learning Journal Research Paper Example | Topics and Well Written Essays - 1750 words

Reflective Learning Journal - Research Paper Example These businesses are faced with various challenges in marketing and each has adopted a different marketing strategy to succeed in the market. In each marketing strategy, technology has played an important role. Pre-Visit Research and Analysis Mr. Miikka Vaahtera, the CEO and founder of Malja Company, did the first presentation. During his presentation, he emphasized on the importance of agency’s roles. The choice of media as evidenced in the presentation was an important tool for the marketing agencies. For instance, electronic sponsorship such as smartphones and internet were going popularity across the board. In order to gain the market, the company made use of the marketing 4P’s (product, price, promotion, and place) through the agencies. The main problem facing the company was the use of traditional sponsorship (like magazines and radio) which were already going down. Therefore, event marketing became an important tool for the company. The second guest speaker was M r. Noel Mooney, Marketing Manager of UEFA. Football is my passion and was interested to see how it is promoted and expanded in the international scene. The marketing strategy used by UEFA is sponsorship marketing and a big question was how they manage to compete in a world of ambush marketing. The greatest threat in sponsorship marketing is ambush marketing. ... The company has made use of all the forms of media to promote their client’s brands. For the company, successes lies within an integrated campaign, that is, going viral in marketing. Social media has found a big place in the heart of the company because of its popularity and use across all ages and nations. If one wants information to reach as many people as possible within the shortest time, social media is the solution. In any form of marketing, creativity is very crucial and I was intrigued by the fact that the company emphasizes more on creativity from its employees. Without creativity, viral marketing is not possible. On the other hand, the work should not offend the intended audience. The last presentation was from Expedia and the company works with various hotels to promote their products. I am an avid traveler and I was amazed by how the company is able to collect information about and promote it. The company links various hotels and travel destinations around the worl d and the client are able to get all information they need within a click of a button. From the presentation, it was clear that the company has realized the importance of technology in marketing, that is, it has employed powerful marketing. The company also assists the hotels to reach their customers across the world through the same technology. How that is possible, lies within the strength of powerful marketing and the use of technology. Discussion and Analysis Event marketing is simply doing the correct thing and making people understand that you are doing the correct thing. The biggest challenge in this case is knowing what constitutes the